why Xiaomi has captured the smartphone market in India

Today, there are various smartphone brands in India who has earned a lot of name in the market. But Xiaomi is that brand which has captured the market from the last three years. NOW, the question is that why only Xiaomi , why not any other brand. So there are the three main reasons behind this. Let's talk about it:



Reason No. 1

QUALITY : Xiaomi company provides quality to their customers. They are not giving them smartphone but in actually they are giving quality to them. And this is the reason why other brands cannot compete with them...

REASON NO.2   

The most important and main reason is-

PRICE : This companies launch their smartphones with so reasonable prices that no one can expect. Infact in today's era they are launching their phones whose prices are near about 7000 and 8000 so, that everyone can afford a good mobile phone. With this price they are providing so many features in it that after listening to their features people cannot avoid it.


NOW, THE LAST BUT NOT THE LEAST-

Reason no.3

Strategy and Marketing : These two things i.e strategy and marketing plays a very important role in Business. And this company knows how to use these two things properly in their business. Try to understand it with the example - In 2014 when this company came first time in India then  they had thought to make a flash sale on the flipkart app but when other companies listen this they laugh and make fun of Xiaomi company and said this is the only the wastage of time and money. But Xiaomi didnot take care about those and they had announced a flash sale on Flipkart. On the date of flash sale , when sale starts flipkart's site has been crashed because more than 5 LAKH people enter in that site at the same time. And within the few minutes, their phones become OUT OF STOCK. Through this they had earned a lot of profit and gain boost...

Market Positions and share of this Companies:

If I will tell you about the reports of 2021 then in this year the market share of MI company is near about 29.21% and in the current year means in 2022 mid their market share is of 20.14% , which is really very good. Today it is ranking at the top in indian smartphone market. Here is the reports of some other companies:






By the way tell me in the comments that which company smartphone did you use: 












   

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